From Facebook to Starbucks, no brand is safe from a communication’s crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. Today, unlike the days of sending a mass email with your statement to hundreds of journalists hoping for your message to stick, brands can use data to strategically craft their message by analyzing the right data points.
So, how can you use data to protect your brand's reputation when the sh*t hits the fan?
Join us for our next webinar on Wednesday, June 20th at 10 am PT/1 pm ET with Scott Monty of Brain+Trust Partners, Sharam Fouladgar-Mercer of AirPR Software, and Moderator Heidi Sullivan, as they discuss how data is your communication lifeline during a crisis.
Sharam is the Co-Founder and CEO of AirPR. He was an Entrepreneur in Residence at Shasta Ventures focused on consumer internet and the social graph. Prior to joining Shasta, Sharam was a Senior Associate at Sierra Ventures and on the Board of Makara (acquired by Red Hat) and TouchCommerce (acquired by Nuance), and a Technologist at Appian.
Scott Monty is an internationally recognized Fortune 10 leader. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has another decade and a half of experience in communications and marketing agencies. Scott's clients have included Walmart, IBM, Reebok, Coca-Cola, and Google, and The Economist ranked him as #1 atop the list of 25 Social Business Leaders.
Moderator: Heidi Sullivan-Moderator
A marketing and product management executive who specializes in transformational implementation of marketing programs, go-to-market strategies, product portfolio management and change management for rapid-growth SaaS businesses with in-depth experience in marketing tech. Heidi is a podcast producer and host of Convince & Convert, President of HKSully Consulting, and she spent over 10 years in product, marketing, and media research at Cision.